Sensirion: Employer Branding

This project was made during my time at Crafft as a Product Owner.

Sensirion, one of the world's leading manufacturers of sensor technology, uses a combination of Switzerland's HR companies called Umantis and Prospective to take care of their recruitment process and publications.

When the monolithic version of Sensirion.com was released in Q1 of 2022, the job listing and job details pages were embedded within the platform via iFrames.

For SEO purposes, Sensirion wished for this rich content to become a part of the platform itself without the use of external content loaded on their own pages.

On top of that, Sensirion has been struggling to fill all their positions in the current-day market. They are fishing in the same talent pool as the Googles and Microsofts out there and they needed to develop their employer branding.

Crafft was tasked with finding a solution to circumvent the iFrame problem and optimise their findability.

First we had to understand the processes of the HR department of Sensirion. Why were these specific companies hired to take care of their recruitment process. What made them special.

After our initial discover phase, it was clear that we had to come up with a solution that would utilise the data provided from Prospective's JobBooster platform.

In collaboration with Prospective's technical department, we were able to obtain access to their publication API, and analyze what fields were there.

Our next step would be to create a database structure that could store a localised copy of the data from Prospective to display it on Sensirion.com as native content.

Initially, the idea was to take over the placement of the job list and the job details pages.

However, due to concerns from Prospective's side about the analytic data, Sensirion's HR department instead decided to keep the job details pages on Prospective's side. Mid-way through the project we then had to brief the developers from Prospective into redesigning these pages in a manner that they would fit together with the redesign of Sensirion.

It also meant we had to readjust our database structure and API seeing as many fields were now no longer used by our implementation.

All of this was handled via close collaboration and communication with the client and the 3rd party.

Another challenge was that the Career Center on Sensirion is available in two localisations. English and German. However, Prospective's API provided most taxonomy only in German. As a result, we'd have to create local versioning of filterable content such as locations, seniority levels, areas of activitity et cetera. This added an extra layer to the database tables.

On top of this, the field mapping was unclear and even though we internally could go by field ID's, the training to Sensirion's HR department made it so that we had to visually map fields from the JobBooster platform to the Sensirion back-end.

The solution was implemented at the end of Q3 / beginning of Q4 2022. The localised copy of the database would be updated every 10 minutes via a Cronjob running a script analysing Prospective's data.

We ensured that the database that hosts the Career Center content was standalone so that it's also reachable by the API.

The first steps into utilising headless to its full potential have been made by providing filtered job positions to the business unit Sensirion Connected Solutions, while the content was managed on Sensirion AG.

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